Sunday 23 July 2017

Cultural Self-Awareness: A Missing Element in Intercultural Service?

Professor uses Dr. Seuss as a case study.

There are a lot of books and articles that help prepare God’s people for working in other cultures. Most of the material provides insights into cultural difference and for understanding how to adapt to, interact with, and share the gospel with those from another culture. The perspective is usually that of understanding the cultural other. In this article, I am turning the reflection back on self and one’s own culture.

For years, a major company promoted its products with the tagline, “Don’t leave home without it.” The goal of the propaganda was to convince the consumer that the best way to deal with money while traveling was by using their products, originally traveler’s checks and then a credit card.

With their products you could go anywhere. I am paraphrasing their tagline to “Culture: You can’t leave home without!” The lesson that I want you to remember is that no matter where you go, your culture goes with you—for good or bad. The goal is to enable you—whether as a short-term or career missionary or as a church member connecting with a different culture at work or across the street—to use culture for good rather than having culture become a barrier in God’s service.

The starting point is to recognize that we all have a culture. One common tendency is to think that others have culture (usually seen as exotic) and we don’t. Another perception is that culture refers to particular aspects of life, usually the arts. I recently drove by a sign for a city’s “cultural district” probably referring to aspects of art, music, museums, and theater. In this mindset, a cultured person is focused on the arts of say NYC, or better yet, ...

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