Simon Cox Blog: Who’s Searching for ‘Love’ Online? Bible Readers

Thursday, 14 February 2019

Who’s Searching for ‘Love’ Online? Bible Readers

The fruit of the Spirit is No. 1 at Bible Gateway—in both English and Spanish queries.

Of the 920 million readers who visited the world’s top Bible website last year, most are literally searching for love more than anything else.

Only 3 of the other 9 fruits of the Spirit joined love among Bible GateWay’s top searches of 2018: peace (No. 2), faith (No. 3), and joy (No. 4). The pattern holds true in Spanish-language searches, though gozo (joy) ranks 12 slots lower [full lists below].

Love has been the most popular topic at Bible Gateway, which celebrated its 25th anniversary last year by reaching more than 14 billion views, ever since the site’s inception in 1993. Such searches perennially spike on Valentine’s Day.

“This may be the time of year that we talk most loudly about love, but [our] usage statistics show us that we long to understand and experience love throughout the year,” stated Andy Rau, Bible Gateway’s then-senior manager for content, in a 2017 post.

In 2014, when the site first offered more detailed stats, CT reported how “the word never fell out of the top 10 searches, and was the top searched word more than 200 days of the year.”

In contrast, searches for lust only came close to love on one day: September 30, 2015.

Overall, searches for heart, pray, and spirit rose the most from 2016 to 2018. All rose in rank by double digits. (CT analyzed the top 2018 verses of Bible Gateway vs. YouVersion in December.)

In its anniversary announcement, Bible Gateway noted how it was “created in 1993—when the World Wide Web was just beginning—as an internal Bible research computer tool for students at Calvin College in Grand Rapids, Michigan. Today it ranks number one on global search engines, is part of HarperCollins Christian Publishing, Inc., ...