The popular chain scores big for community impact among Christians, Southerners, and millennials.
You could say Chick-fil-A is one of those fast-food restaurants with a cult following. But in this case, the closed-on-Sunday chicken sandwich chain clearly has a church following.
Evangelicals and fellow Christians have the most positive view of the Chick-fil-A brand, according to Morning Consult’s 2017 Community Impact Ratings.
In breakout poll results provided to CT, 62 percent of evangelicals considered Chick-fil-A to have a positive impact on their community, compared to 48 percent of Americans on average.
Despite the 2012 boycotts spurred by Chick-fil-A COO Dan Cathy’s opposition to same-sex marriage, the Christian-owned company outperformed fellow fast food restaurants in the Morning Consult poll. This was particularly true in the South, home to a majority of its 2,200 locations, as well as among millennials.
More than half of adults ages 18–34 and 35–44 rated Chick-fil-A as having a positive impact, while older age brackets were less enthusiastic.
A researcher at The Hartman Group attributed Chick-fil-A’s continued popularity to beliefs that the chain had “higher-quality food, better customer service and happier employees than similar fast-food restaurants.”
Evangelicals were more likely than the average American to see several top quick-service restaurants as having a positive impact on their communities, including KFC, Starbucks, and McDonald’s.
And despite some evangelicals’ outcry over Target’s transgender-friendly bathroom policy last year, most evangelicals overall see the store as having a positive impact (60%)—almost as many as for Chick-fil-A (62%).
Unlike the other brands ranked, Chick-fil-A’s explicitly appeals to believers by invoking God ...
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